Today’s blog post is my holiday gift to you—here are 10 ideas to pump up your PR and marketing efforts in 2014: 1) Try a press release: If you’ve never issued a press release or if it’s been a while, find a reason to issue one in the new year. […]
My Holiday Gift—10 Ideas to Pump Up Your PR and Marketing Efforts in 2014 Read More »
If you’re thinking about your marketing budget for 2014, don’t forget to include PR. Why, you may ask, should I include PR? Here are four good reasons: 1) PR can be leveraged in a number of ways across the marketing spectrum. It can be used to feed social media,
Four Reasons to Include PR in Your 2014 Marketing Budget Read More »
According to a new poll (see article and infographic here, “Content Marketing Trends for 2014,” https://www.ragan.com/Main/Articles/47524.aspx#), 73% of reporters believe press releases should include images. But for many companies, this begs the question, what images should be included? Product press releases: This is simple enough—include an image of your product. For
Reporters Want Images with Press Releases – But What Images Should You Include? Read More »
Has it really come to this? I was recently talking with a colleague who also owns a service-based business over lunch when he mentioned he’d realized that when he met with prospective clients to discuss how his service could benefit them, he’d started to consider what types of marketing budget
PR or Coffee Mugs? Read More »
I was fortunate to see Peter Shankman speak live and in person Weds. night at a fabulous event honoring women in small business sponsored by the Women’s Small Business Accelerator here in Columbus. Peter talked about simple ways to improve customer service (based on his new book, Nice Companies Finish
What Peter Shankman Has to Say About Ways that Every Small Business Can Improve Read More »
What a blast today participating as part of a panel of PR pros on MediaLeaders Google+ Hangout! Check out the video here: https://medialeaders.com/public-relations-tips-brands/ Everyone gave PR tips for small businesses–mine was about how to leverage social media, which many small businesses still are a) either not using at all or b)
Had a great time as a guest PR expert on MediaLeaders Google+ Hangout today! Read More »
In my work as a PR specialist, I often notice things perhaps others don’t. For example, walking through a mall on my way to meet someone for a lunch appointment, I noticed a sign about an upcoming event that would appeal to parents in the area. I thought, “Hmmm, why
Everyone Could Use PR Read More »
Catch my advice here in the article,”Competition: Standing Out From the Crowd in Business“ Stay in Your Lane! My top tip to make your business stand out–stay in your lane! This means don’t try to be all things to all potential clients or customers. If you have a specialty, make
Michelle Garrett quoted in article on Carol Roth’s Business Unplugged site Read More »
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