My book, B2B PR That Gets Results, is ON SALE NOW! B2B PR That Gets Results gives straightforward public relations tips and advice that you can plug right into your program today – and, if you don’t have a PR program, the book will tell you where to start. Here’s […]
B2B PR That Gets Results, My New Book, Is Available Now Read More »
Football season is upon us. Whether or not you’re a fan, you can’t escape the ads promoting ALL things related to football. As I pondered football’s return, I started thinking about blocking and tackling – the fundamentals of the game – and how they relate to public relations. Of course, this is
PR Planning for 2024? Don’t Forget the Fundamentals Read More »
Public relations is enjoying a bit of a resurgence. As businesses strive to stand out in a noisy digital environment, they’re turning to PR to help achieve those goals. Why is PR seeing a spike in popularity? “The rising need to gain competitive advantage is driving the public relations market,”
Proactive PR Versus Reactive PR: Which Should You Focus On? Read More »
For years, small businesses have asked the question – do we really need a digital presence? The answer is – yes. Research shows that much of our audience was already online before the pandemic. Studies conducted before March 2020 reported that 70 to 80% of people research a small business
Why Small Businesses Need to Invest in Their Digital Presence Read More »
With the new year well underway, many small business owners and freelancers may be looking for ways to streamline projects and squeeze more productivity out of the workday. As a public relations consultant and freelance writer who sometimes dons a reporter’s hat, I’m always interested in trying out tools that
14 of the Best Budget-Friendly Tools to Help You Master PR, Content and Social Media Read More »
The freelance businessperson faces many challenges. As a long-time self-employed consultant – or freelancer, as it’s sometimes called – I know what it’s like to struggle with the questions that come up when one is trying to run one’s own business. So, I started #FreelanceChat in Sept. 2018 to help
Freelancing in 2020? Here Are 11 Valuable Tips from the Pros Read More »
The benefits of having an experienced PR pro on board – be they a team member or a hired hand like a consultant – are clear. We help brands build, maintain and promote their reputations by sharing news and information via a variety of channels. But, beyond the initiatives that
Caution Ahead: How a Good PR Pro Helps You Avoid Trouble Read More »
The holidays are indeed upon us. While timing is always important in PR, trying to get media coverage at this time of year can be especially challenging. In talking with clients about their imminent PR plans, the holidays have to be taken into consideration. Not only might our audience be
How to Time Your PR Efforts Over the Holidays Read More »
I was doing some research recently when I came across an article that said nearly half of small businesses don’t have a website. You read that right, nearly HALF. 45 percent is the number quoted in the article, which by the way was titled, “You’ll be shocked to learn how
Yes, You Need A Website For Your Small Business Read More »
Summer is nearly here. How did we get here already? Everyone’s calendar is filling with plans for graduations, Memorial Day and other celebrations. But, not everyone is celebrating. The past couple of months has been anything but a party for several well-known brands. Pepsi. Delta. Adidas. And of course, United.
Why you should create a crisis communications plan BEFORE you need one Read More »
Michelle's B2B PR Book is AVAILABLE NOW!
