With Time being the latest to make major cuts to its staff (see this story: Time Inc. Expected to Cut 500 Staffers, https://www.mediabistro.com/fishbowlny/time-inc-expected-to-cut-500-staffers_b202042), it seems that reporters need good PR resources more than ever. That’s exactly how to view PR–not only are you working to promote your company, product or […]
Leaner Times for Publications Mean More Opportunities for PR Read More »
Me with some of our fabulous American Marketing Association board members–Joel Kohler, moi, Dave Demarchi, Edward McGinnis and Christine Allen–at our regional retreat this past weekend.
AMA Board at Regional Retreat Read More »
CNN is calling these ads the ones to watch on Sunday–get a sneak peak here: https://www.cnn.com/2014/01/30/showbiz/tv/2014-super-bowl-commercials/
Super Bowl: Seven Commercials to Watch Read More »
Networking 101: Tips from Small Business Owners This excellent article on how to make the most of your networking efforts features small business owners, including me. For those who do any networking, there’s helpful advice here. Feel free to share with YOUR network!
Networking 101: Tips from Small Business Owners Read More »
I came across this article today, “Five DIY Public Relations Tips for Startups”: https://www.businessnewsdaily.com/5765-diy-pr-for-startups.html It’s a good article with helpful tips, and yes, of course you can do your own PR—I even give on a talk on it. But, if you find it too cumbersome to do yourself, as many
Eight Reasons to Hire a PR Pro Read More »
As you make your new year’s resolutions for your business, don’t forget to take PR into consideration. As someone who lives and breathes PR, I understand the value and power of what public relations delivers. However, many small businesses do not. So, what can PR do for your business? It
Resolve to Pay More Attention to PR in 2014 Read More »
Today’s blog post is my holiday gift to you—here are 10 ideas to pump up your PR and marketing efforts in 2014: 1) Try a press release: If you’ve never issued a press release or if it’s been a while, find a reason to issue one in the new year.
My Holiday Gift—10 Ideas to Pump Up Your PR and Marketing Efforts in 2014 Read More »
If you’re thinking about your marketing budget for 2014, don’t forget to include PR. Why, you may ask, should I include PR? Here are four good reasons: 1) PR can be leveraged in a number of ways across the marketing spectrum. It can be used to feed social media,
Four Reasons to Include PR in Your 2014 Marketing Budget Read More »
According to a new poll (see article and infographic here, “Content Marketing Trends for 2014,” https://www.ragan.com/Main/Articles/47524.aspx#), 73% of reporters believe press releases should include images. But for many companies, this begs the question, what images should be included? Product press releases: This is simple enough—include an image of your product. For
Reporters Want Images with Press Releases – But What Images Should You Include? Read More »
When it comes to PR, there are a myriad of approaches to media relations. Your approach can determine whether you get “treats,” in the form of coverage—or “tricks,” in the form of no response—or maybe simply, “no.” So, in the spirit of helping you get some “treats,” here are some
In Honor of Halloween—Are Your PR Tactics Scary? Read More »
Michelle's B2B PR Book is AVAILABLE NOW!
