November 12, 2018
We may be in denial, but the holidays are indeed upon us. With Thanksgiving just over a week away and Christmas coming soon on its heels, we need to be looking at the calendar to make our PR plans.
While timing is always important in public relations, trying to get media coverage at this time of year can be especially challenging. Continue reading Time Your PR Right to Get the Most From It Over the Holidays
November 4, 2018
While talk of artificial intelligence, or AI, permeates the public relations world, there’s little understanding of how it’s impacting what we do now – and what we’ll do in the future.
Christopher Penn, THE person you should follow to get smart about AI, and I had a chat recently about how PR pros can expect AI to improve their job functions, and what they can be doing right now to prepare for the future. Here’s a recap. Continue reading What PR Pros Need to Know About AI: A Conversation with Christopher Penn
October 26, 2018
As usual, this week saw no shortage of brands in crisis. While I can’t cover them all (and as usual, some are too complex even to try cover here), this week we’re taking a look at Campbell’s, Ryanair and Megyn Kelly. Continue reading PR Crisis of the Week: Campbell Soup, Ryanair and Megyn Kelly
October 19, 2018
In this week’s PR Crisis of the Week column, we look at a brand that made its crisis worse by sharing misinformation, a brand who can’t seem to do anything right and a brand who’s been in this column more than any other brand.
Here we go: Continue reading PR Crisis of the Week: AT&T, USA Gymnastics and Facebook
October 12, 2018
Which brands found themselves in crisis management mode this week?
We’ll take a look at a social media platform that finally met its demise, an event that went awry causing its founder some legal trouble and a popular sparkling water brand that hit a snag. Continue reading PR Crisis of the Week: Google+, Fyre Festival and La Croix
October 5, 2018
Another week – and more brands in crisis.
This week, we have Facebook, Tesla and GE, all major entities which find themselves in the midst of chaos, as well as Oregon winemakers who face an unprecedented crisis. Which brands will excel in crisis management? Continue reading PR Crisis of the Week: Facebook, Tesla, GE and Oregon Winemakers
September 28, 2018
Today’s PR Crisis of the Week post takes a look at brands in hot water, including a leading pet store chain, a popular social media platform, a major coffee and baked goods chain – and the latest in the saga of a fruit crisis. Continue reading PR Crisis of the Week: PetSmart, Instagram, Dunkin – and Fruit Again?
September 21, 2018
This week’s PR Crisis of the Week post finds several brands facing tough days ahead as they attempt to extricate themselves from sticky situations ranging from airline issues to fat shaming to ticket scalping. Continue reading PR Crisis of the Week: Jet Airways, Revolve and Ticketmaster
September 17, 2018
As the whirlwind week that was Content Marketing World is now a memory, we can reflect on what we learned.
As a writer, I’m always interested in learning new approaches to help improve the writing process—and the finished product.
Looking at CMWorld through a writers’ lens, here are my top eight takeaways. Continue reading 8 Writing Tips and Takeaways from the Experts
September 14, 2018
It’s time for this week’s PR Crisis of the Week post, where I give an overview of some of the brands who found themselves in crisis mode.
This week in PR crisis news, we have a major news network, a former social media darling – and strawberries? Continue reading PR Crisis of the Week: CBS, Snapchat and — Strawberries?