With the new year well underway, many small business owners and freelancers may be looking for ways to streamline projects and squeeze more productivity out of the workday. As a public relations consultant and freelance writer who sometimes dons a reporter’s hat, I’m always interested in trying out tools that […]
14 of the Best Budget-Friendly Tools to Help You Master PR, Content and Social Media Read More »
I was doing some research recently when I came across an article that said nearly half of small businesses don’t have a website. You read that right, nearly HALF. 45 percent is the number quoted in the article, which by the way was titled, “You’ll be shocked to learn how
Yes, You Need A Website For Your Small Business Read More »
As I celebrate 18 years of Garrett Public Relations, I’ve been thinking back to my very first client. When I launched my business, I was in the Bay Area—one of THE places for entrepreneurs with great, if sometimes crazy, ideas. As I was preparing to leave my day job to
It All Started with a Flying Machine Read More »
2017 is here. As the New Year begins, resolutions are being made. That includes resolutions for your small business. But, what if you don’t believe in making resolutions? And even if you do, for some of us, they simply don’t work. That’s OK. How about we just focus on getting it
Forget the resolutions: 5 ways to get started on PR in 2017 Read More »
For small business owners, marketing can be a quagmire. Many wonder, “What should I invest my time and money in? What will yield real results for my business?” While there are many marketing initiatives that require an investment of dollars, launching an email newsletter is something you can do for
How to launch an email newsletter for free right now Read More »
This week while scanning the news, I saw an article that struck a chord. It talked about the Columbus startup scene and how startups here don’t often get featured in major tech publications like TechCrunch—because they don’t reach out to TechCrunch. The article was based on thoughts shared by TechCrunch
Do Midwest Startups Have a PR Problem? Read More »
I just came back from vacation. I went to one of my favorite places—the beach. While I was there, I had some time to think. I started thinking about relationships. More to the point, I started reflecting about business relationships. We always have to keep in mind—no matter how busy
Nurture Your Relationships to Grow Your Business Read More »
With Mother’s Day upon us, I started thinking about my mom and all the great life lessons she’s taught me over the years. Probably some of the most important lessons she didn’t set out to teach—but I learned by watching her.
Just Like Mom—Following in the Footsteps of an Entrepreneur Read More »
Spring is my favorite time of year—the trees and flowers are blooming, and we finally get some warmer weather here in the Midwest. Another reason I celebrate spring is because it’s the anniversary of my business. This year, I celebrate 17 years of Garrett Public Relations. As my business turns
Start Before You’re Ready Read More »
Ever wondered what you as a business owner should post on social media? If you want some great examples, look no further than this article that recently appeared in the Wall Street Journal, What Celebrities Can Teach Companies About Social Media. It draws comparisons between how celebrities and businesses can
The small business owner’s answer to, “What should I post on social media?” Read More »
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