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PR Crisis of the Week: OSU, The New York Times, Salad Recall and Chipotle

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In my latest PR Crisis of the Week column, we take a look at several of the brands and organizations currently in crisis mode.

The week started out a little slow – but by Thursday, there were a plethora of crises to choose from. I can’t include every brand or we’d be here all day (McDonald’s lucked out this week, because it also had a crisis – coffee with cleaning fluid, anyone?), but this week’s contenders include: Continue reading PR Crisis of the Week: OSU, The New York Times, Salad Recall and Chipotle

4 PR Lessons to Learn from United Airlines’ #LeggingsGate

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I’m sure you may have heard about the trouble United Airlines found themselves in this past week when they wouldn’t allow two young girls on a flight because of their attire. (They were wearing—gasp!—leggings!) Turns out the girls were flying on special passes that require passengers to adhere to a dress code—and that dress code doesn’t include leggings.

But, none of that really mattered, because, by the time United had gotten around to getting the word out about this special policy, the story had already gone viral, catching fire on Twitter with celebrities from Chrissy Teigen to Sarah Silverman joining the dialogue. The debacle was dubbed #LeggingsGate.

To make matters worse, instead of issuing any type of apology, “United staunchly defended the policy, answering critics with curt ‘follow the rules’ tweets.[i]

From a public relations perspective, this quickly became a nightmare scenario for the brand. So, what PR lessons can be learned from United’s missteps?

Continue reading 4 PR Lessons to Learn from United Airlines’ #LeggingsGate