Marketing during a crisis can be a challenge. As small businesses struggle to get their bearings, many wonder how to market themselves. More than 60% of small and medium business owners surveyed said they felt their revenues would shrink for the next six months. Given the shaky economic conditions, they […]
As we navigate these uncharted waters together, PR pros, we have questions. One question I see coming up a lot is – can I pitch the media my non-virus related news? Or should I hold off for fear of overwhelming journalists or the news getting lost in the flood of
Media Pitching in the Age of Coronavirus – Should We? Or Shouldn’t We? Read More »
The benefits of having an experienced PR pro on board – be they a team member or a hired hand like a consultant – are clear. We help brands build, maintain and promote their reputations by sharing news and information via a variety of channels. But, beyond the initiatives that
Caution Ahead: How a Good PR Pro Helps You Avoid Trouble Read More »
Some people just don’t know when to STOP talking. Lately, there seems to be no shortage of folks who seem hell-bent on creating a crisis for themselves, simply because they seem not to know when to be quiet. In the past couple of weeks, we’ve seen several examples of public
How Talking TOO Much Can Create a Crisis Where There is None Read More »
As usual, this week saw no shortage of brands in crisis. While I can’t cover them all (and as usual, some are too complex even to try cover here), this week we’re taking a look at Campbell’s, Ryanair and Megyn Kelly.
PR Crisis of the Week: Campbell Soup, Ryanair and Megyn Kelly Read More »
In this week’s PR Crisis of the Week column, we look at a brand that made its crisis worse by sharing misinformation, a brand who can’t seem to do anything right and a brand who’s been in this column more than any other brand. Here we go:
PR Crisis of the Week: AT&T, USA Gymnastics and Facebook Read More »
Which brands found themselves in crisis management mode this week? We’ll take a look at a social media platform that finally met its demise, an event that went awry causing its founder some legal trouble and a popular sparkling water brand that hit a snag.
PR Crisis of the Week: Google+, Fyre Festival and La Croix Read More »
Another week – and more brands in crisis. This week, we have Facebook, Tesla and GE, all major entities which find themselves in the midst of chaos, as well as Oregon winemakers who face an unprecedented crisis. Which brands will excel in crisis management?
PR Crisis of the Week: Facebook, Tesla, GE and Oregon Winemakers Read More »
Today’s PR Crisis of the Week post takes a look at brands in hot water, including a leading pet store chain, a popular social media platform, a major coffee and baked goods chain – and the latest in the saga of a fruit crisis.
PR Crisis of the Week: PetSmart, Instagram, Dunkin – and Fruit Again? Read More »
This week’s PR Crisis of the Week post finds several brands facing tough days ahead as they attempt to extricate themselves from sticky situations ranging from airline issues to fat shaming to ticket scalping.
PR Crisis of the Week: Jet Airways, Revolve and Ticketmaster Read More »
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