Something’s becoming clearer than ever these days.
If you fail to connect PR to social media and content marketing, you’re missing an opportunity.
Before we delve into why, let’s take a minute to look back. Continue reading Are you integrating PR, content marketing and social media for better results?
Content marketing: Decision makers prefer information from an article vs. an ad
Just in case anyone needs additional proof points on the value of PR, this article from Huffington Small Business supports the theory that business decision makers put more faith in articles vs. ads–80%, in fact:
“A study by Roper Public Affairs shows that 80% of business decision makers prefer to get company information in article form rather than in an advertisement.”
Read the full article here: