The holidays are indeed upon us.
While timing is always important in PR, trying to get media coverage at this time of year can be especially challenging.
In talking with clients about their imminent PR plans, the holidays have to be taken into consideration. Not only might our audience be tuned out to our news, but many reporters are also out of the office enjoying holiday time with their loved ones. And, adding yet another hurdle, one reporter I just spoke with mentioned that the holiday changes his newspaper’s production schedule.
Considering your schedule, the reporter or publication’s schedule and your target audience’s schedules, PR timing over the holidays can definitely present a conundrum.
So, if you have news you must pitch over the holidays, what’s a PR pro suggest you do? Continue reading How to Time Your PR Efforts Over the Holidays
No doubt about it, fall is upon us. Thanksgiving is NEXT week. This holiday is about many things, but most of all, it’s about giving thanks.
In that spirit, what can we do with our PR pitches to make journalists lives easier—and make them more thankful for us?
Here are five ideas to send PR pitches reporters will appreciate:
Continue reading How to write PR pitches journalists will be thankful for
You know reporters use social media–but do you know HOW they use it?
Having this insight helps you leverage social platforms to work with journalists more effectively.
Cision’s Global Social Journalism Study, conducted annually, sheds light on how journalists are using social media and how they view its impact on journalistic practices and the profession. Here, we look at some of the findings. Continue reading Can journalists work without social media? Nearly half say no
This time of year, I get really excited. No, it’s not the pumpkin spice season that’s got me going. It’s nearly time for Content Marketing World.
Just over a week from now, I’ll be in Cleveland to hear some of the greatest minds in content marketing share their wisdom.
What speakers and trends stand out at this year’s event? Here are a few to watch: Continue reading 9 Standout Speakers and Trends to Watch For at this Year’s Content Marketing World
I was doing some research recently when I came across an article that said nearly half of small businesses don’t have a website. You read that right, nearly HALF. 45 percent is the number quoted in the article, which by the way was titled, “You’ll be shocked to learn how many small businesses still don’t have a website.” And yes, I was shocked.
I’ve seen research like this before, and on one hand, it isn’t hard to believe. Small business owners are strapped for time and funds–I get it. They’re overwhelmed by the demands placed on them, including not only sales but marketing, operations, business development, HR and the list goes on.
On the other hand, how can a small business NOT have a site? It is simply a must for any business today. Even if you’re not selling anything online, a site is the hub of all digital marketing activity—social media, content marketing, PR, advertising and SEO. Where is the first place many will go when they look for a product or service? Online. If you’re not there, they may not bother to seek you out–and go elsewhere.
Continue reading Yes, You Need A Website For Your Small Business
Summer is nearly here. How did we get here already? Everyone’s calendar is filling with plans for graduations, Memorial Day and other celebrations.
But, not everyone is celebrating.
The past couple of months has been anything but a party for several well-known brands. Pepsi. Delta. Adidas. And of course, United. All these brands have had major missteps that became headline news.
While we may cringe when we hear these tales of corporate missteps, there may be a silver lining. These mistakes present an opportunity to talk about how PR, specifically crisis communications planning, can help in times of trouble. Continue reading Why you should create a crisis communications plan BEFORE you need one
As I celebrate 18 years of Garrett Public Relations, I’ve been thinking back to my very first client.
When I launched my business, I was in the Bay Area—one of THE places for entrepreneurs with great, if sometimes crazy, ideas.
As I was preparing to leave my day job to go full-time as a solopreneur, I was fortunate to be introduced to one of these entrepreneurs, an inventor. What had he invented? A flying machine. For real. It was called SoloTrek and was a vertical take-off and landing aircraft based on ducted fan technology. (The two-person model, the DuoTrek, resembled the flying car that’s been in the news this week.)
Continue reading It All Started with a Flying Machine
Well, this week offered no shortage of things for communicators to talk about. Crisis after crisis struck, as United, Pepsi—and even the White House—made major missteps that created PR headaches for each.
On the upside, crises like these make it easier for PR pros to explain just what it is we do!
But, on a more serious note, as we examine these incidents, what can be learned? In the wake of making a mistake, what’s the best way to handle the situation before it blows up into a bigger disaster? Continue reading Turns Out Knowing How to Apologize Matters in a PR Crisis
I’m sure you may have heard about the trouble United Airlines found themselves in this past week when they wouldn’t allow two young girls on a flight because of their attire. (They were wearing—gasp!—leggings!) Turns out the girls were flying on special passes that require passengers to adhere to a dress code—and that dress code doesn’t include leggings.
But, none of that really mattered, because, by the time United had gotten around to getting the word out about this special policy, the story had already gone viral, catching fire on Twitter with celebrities from Chrissy Teigen to Sarah Silverman joining the dialogue. The debacle was dubbed #LeggingsGate.
To make matters worse, instead of issuing any type of apology, “United staunchly defended the policy, answering critics with curt ‘follow the rules’ tweets.[i]”
From a public relations perspective, this quickly became a nightmare scenario for the brand. So, what PR lessons can be learned from United’s missteps?
Continue reading 4 PR Lessons to Learn from United Airlines’ #LeggingsGate
You have a great idea for a story to pitch a reporter. You decide to call or email the reporter with your idea. He or she responds with interest. Good news, right? But, have you thought through what the reporter may request in addition to your pitch?
Having a strong pitch is, of course, vital to your PR effort. The trouble is, no matter how great the idea is, if you aren’t prepared to provide the elements to back up your story, it may never see the light of the day.
Reporters who do a thorough job will always look deeper and want more than your side of the story. This validates what you’re saying. Because part of PR is to make things as easy as possible for them, before you ever hit send on your pitch, you’ll want to be prepared with information to back up your story.
With that in mind, here’s a helpful guide for what you need to have ready when you contact a reporter:
Continue reading Having these 4 things ready before you contact a reporter will make you more successful