As I look back on 2017, it’s been a banner year for my business. I’ve done more writing than ever and attracted some great new clients.
What I’ve learned is that when you do what you love, people notice. I love PR—but I’ve always loved writing. So writing about public relations and the disciplines it touches on—content marketing, social media, influencer marketing, email marketing and others—just makes sense. It’s when I’m at my happiest, delving deeper into topics that are of interest to me and my PR brethren.
So, in that spirit, I wanted to share a round-up of my favorite pieces I worked on this year. Continue reading My Favorite Posts of 2017
Summer is nearly here. How did we get here already? Everyone’s calendar is filling with plans for graduations, Memorial Day and other celebrations.
But, not everyone is celebrating.
The past couple of months has been anything but a party for several well-known brands. Pepsi. Delta. Adidas. And of course, United. All these brands have had major missteps that became headline news.
While we may cringe when we hear these tales of corporate missteps, there may be a silver lining. These mistakes present an opportunity to talk about how PR, specifically crisis communications planning, can help in times of trouble. Continue reading Why you should create a crisis communications plan BEFORE you need one
Well, this week offered no shortage of things for communicators to talk about. Crisis after crisis struck, as United, Pepsi—and even the White House—made major missteps that created PR headaches for each.
On the upside, crises like these make it easier for PR pros to explain just what it is we do!
But, on a more serious note, as we examine these incidents, what can be learned? In the wake of making a mistake, what’s the best way to handle the situation before it blows up into a bigger disaster? Continue reading Turns Out Knowing How to Apologize Matters in a PR Crisis
I’m sure you may have heard about the trouble United Airlines found themselves in this past week when they wouldn’t allow two young girls on a flight because of their attire. (They were wearing—gasp!—leggings!) Turns out the girls were flying on special passes that require passengers to adhere to a dress code—and that dress code doesn’t include leggings.
But, none of that really mattered, because, by the time United had gotten around to getting the word out about this special policy, the story had already gone viral, catching fire on Twitter with celebrities from Chrissy Teigen to Sarah Silverman joining the dialogue. The debacle was dubbed #LeggingsGate.
To make matters worse, instead of issuing any type of apology, “United staunchly defended the policy, answering critics with curt ‘follow the rules’ tweets.[i]”
From a public relations perspective, this quickly became a nightmare scenario for the brand. So, what PR lessons can be learned from United’s missteps?
Continue reading 4 PR Lessons to Learn from United Airlines’ #LeggingsGate