“Effective PR is essentially inception…”

May 20, 2013

Excellent Forbes piece here on PR dos and don’ts-although it says it’s geared to start-ups in the title, the advice could apply across the board to established companies, as well. 

http://www.forbes.com/sites/sethporges/2013/05/17/the-10-pr-disasters-all-start-ups-need-to-avoid/

Although the article is chock-full of great tips, this may be my favorite line: “Effective PR is essentially inception: It’s your job to plant the seed of an idea in a writer’s head.” What happens after that is up to the reporter or publication. I often say to clients and colleagues that PR opens the door to opportunity–it creates a chance for them to receive coverage. It doesn’t GUARANTEE coverage–but without that door being open, you have a much lesser chance of being on the reporter’s radar. 

Watch for more coming on this idea in my blog post later this week. 

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