Excellent Forbes piece here on PR dos and don’ts-although it says it’s geared to start-ups in the title, the advice could apply across the board to established companies, as well.
Although the article is chock-full of great tips, this may be my favorite line: “Effective PR is essentially inception: It’s your job to plant the seed of an idea in a writer’s head.” What happens after that is up to the reporter or publication. I often say to clients and colleagues that PR opens the door to opportunity–it creates a chance for them to receive coverage. It doesn’t GUARANTEE coverage–but without that door being open, you have a much lesser chance of being on the reporter’s radar.
Watch for more coming on this idea in my blog post later this week.